diff --git a/src/Integration/WooCommerce/Manager.php b/src/Integration/WooCommerce/Manager.php
index 4490c98..2c2a1b9 100644
--- a/src/Integration/WooCommerce/Manager.php
+++ b/src/Integration/WooCommerce/Manager.php
@@ -130,8 +130,9 @@ final class Manager {
 		// Declare HPOS compatibility.
 		add_action( 'before_woocommerce_init', array( self::class, 'declare_hpos_compatibility' ) );
 
-		// Always register admin AJAX handlers (for settings page).
-		add_action( 'woocommerce_loaded', array( ProductSync::class, 'init_admin_ajax' ) );
+		// Always register admin AJAX handlers immediately (for settings page).
+		// Must be called directly, not via hook, since woocommerce_loaded may have already fired.
+		ProductSync::init_admin_ajax();
 
 		// Only initialize full components if integration is enabled.
 		if ( ! self::is_enabled() ) {